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	<title>Going Analogue</title>
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	<link>http://www.goinganalogue.com</link>
	<description>Pete Williams teaches offline marketing for your online business</description>
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		<title>Session 4E – Postcards – PostCard Autoresponders</title>
		<link>http://www.goinganalogue.com/postcards-autoresponders/</link>
		<comments>http://www.goinganalogue.com/postcards-autoresponders/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:13:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

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		<description><![CDATA[You may not believe the title, but it&#8217;s true! You can really set up a postcard autoresponder&#8230; and Pete shows you how! If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below. Please post your thoughts and comments below in the comment box [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-896" title="postcard-autoresponder" src="http://www.goinganalogue.com/wp-content/uploads/2011/01/postcard-autoresponder-e1294318682563-300x227.jpg" alt="" width="300" height="227" /></p>
<p>You may not believe the title, but it&#8217;s true! You can really set up a postcard autoresponder&#8230; and Pete shows you how!</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly. Everyone is currently going through this course at the same pace, so feel free to share ideas with your fellow members.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Session 4D – Sweeping the cutting room floor</title>
		<link>http://www.goinganalogue.com/session-4d-sweeping-the-cutting-room-floor/</link>
		<comments>http://www.goinganalogue.com/session-4d-sweeping-the-cutting-room-floor/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:12:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false">http://www.goinganalogue.com/?p=1042</guid>
		<description><![CDATA[Today is the penultimate day in our Going Analogue programme. Tomorrow, Pete returns with the final session, but for today, we&#8217;ve  yet another bonus for you &#8211; we&#8217;ve been clearing out and  sweeping the floors and seeing what&#8217;s left that we haven&#8217;t brought you and have found three more interviews we&#8217;ve not yet put into [...]]]></description>
			<content:encoded><![CDATA[<p>Today is the penultimate day in our Going Analogue programme. Tomorrow, Pete returns with the final session, but for today, we&#8217;ve  yet another bonus for you &#8211; we&#8217;ve been clearing out and  sweeping the floors and seeing what&#8217;s left that we haven&#8217;t brought you and have found three more interviews we&#8217;ve not yet put into the programme.</p>
<p>Please post your thoughts and comments below in the comment box &#8211;  Pete and the team are actively watching for questions and comments and  will come back to you with thoughts and answers quickly.</p>
<p>Click the links below and they will open in iTunes&#8230;</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
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		<title>Session 4C – Postcards – Testing the hook/concepts for DM</title>
		<link>http://www.goinganalogue.com/postcards-testing-the-hookconcepts-for-dm/</link>
		<comments>http://www.goinganalogue.com/postcards-testing-the-hookconcepts-for-dm/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:12:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[As in Internet marketing, offline marketing is all about testing as much as anything else. Some things will work, others won&#8217;t!  Today Pete discusses how to test your postcard marketing concepts. If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below. Please post [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-891" title="mood-board" src="http://www.goinganalogue.com/wp-content/uploads/2011/01/mood-board-300x225.jpg" alt="" width="300" height="225" /></p>
<p>As in Internet marketing, offline marketing is all about testing as much as anything else. Some things will work, others won&#8217;t!  Today Pete discusses how to test your postcard marketing concepts.</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Session 4B – Postcards – The rules of postcard marketing</title>
		<link>http://www.goinganalogue.com/session-4b-postcards-the-rules-of-postcard-marketing/</link>
		<comments>http://www.goinganalogue.com/session-4b-postcards-the-rules-of-postcard-marketing/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:11:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false">http://www.goinganalogue.com/?p=1028</guid>
		<description><![CDATA[In today&#8217;s, session, Pete continues with his postcard marketing experiences and explains some of his rules&#8230; sound advice for getting this right. He begins with maths&#8230; or math, depending on which part of the world you live in&#8230; If you see the big red box below &#8211; don&#8217;t forget to login to the right and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-893" title="tracking-offline-campaigns" src="http://www.goinganalogue.com/wp-content/uploads/2011/01/tracking-offline-campaigns-e1294318541336-300x200.png" alt="" width="300" height="200" /></p>
<p>In today&#8217;s, session, Pete continues with his postcard marketing experiences and explains some of his rules&#8230; sound advice for getting this right. He begins with maths&#8230; or math, depending on which part of the world you live in&#8230;</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Session 4A – Postcards – The WHY of Postcard Marketing</title>
		<link>http://www.goinganalogue.com/postcards-the-why-of-postcard-marketing/</link>
		<comments>http://www.goinganalogue.com/postcards-the-why-of-postcard-marketing/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:10:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[In Session 4A, Pete covers an introduction to what on earth Postcard Marketing is all about! It&#8217;s a seriously underused but excellent method for capturing attention of your targets and prospects. If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below. Please post [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-879" title="chess" src="http://www.goinganalogue.com/wp-content/uploads/2010/04/chess-300x206.jpg" alt="" width="300" height="206" /></p>
<p>In Session 4A, Pete covers an introduction to what on earth Postcard Marketing is all about! It&#8217;s a seriously underused but excellent method for capturing attention of your targets and prospects.</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Module 4 – Postcard Marketing</title>
		<link>http://www.goinganalogue.com/postcard-marketing/</link>
		<comments>http://www.goinganalogue.com/postcard-marketing/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:09:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>
		<category><![CDATA[Postcard marketing]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Welcome to the final module in the programme &#8211; Postcard Marketing This session, Pete gives an overview of Module 4 &#8211; which is all about Postcard marketing. If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below. As soon as you&#8217;ve watched this [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-853" title="postcard-marketing" src="http://www.goinganalogue.com/wp-content/uploads/2011/01/postcard-marketing-300x235.jpg" alt="" width="300" height="235" />Welcome to the final module in the programme &#8211; Postcard Marketing</p>
<p>This session, Pete gives an overview of Module 4 &#8211; which is all about Postcard marketing.</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>As soon as you&#8217;ve watched this overview, move on to Session 4A in the sidebar, or <a href="http://www.goinganalogue.com/postcards-the-rules-of-postcard-marketing">here</a>&#8230;</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Session 3F – Direct Mail Q+A</title>
		<link>http://www.goinganalogue.com/direct-mail-qa/</link>
		<comments>http://www.goinganalogue.com/direct-mail-qa/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:08:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Today is a session like you&#8217;ve never seen before, where the Editor in Chief (Mark Copeman) interviews Pete via Satellite&#8230; Mark takes all of your recent questions and puts them to Pete over a live video link. 25 minutes of pure joy and insight for you to watch. If you see the big red box [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-870" title="qanda" src="http://www.goinganalogue.com/wp-content/uploads/2010/02/qanda.jpg" alt="" width="300" height="142" /></p>
<p>Today is a session like you&#8217;ve never seen before, where the Editor in Chief (Mark Copeman) interviews Pete via Satellite&#8230; Mark takes all of your recent questions and puts them to Pete over a live video link.</p>
<p>25 minutes of pure joy and insight for you to watch.</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Session 3E – Direct Mail – Buying direct mail lists</title>
		<link>http://www.goinganalogue.com/direct-mail-buying-lists/</link>
		<comments>http://www.goinganalogue.com/direct-mail-buying-lists/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:07:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false">http://www.goinganalogue.com/?p=399</guid>
		<description><![CDATA[No doubt you&#8217;re very familiar with buying email lists for your online marketing activities. Pete interviews an expert on how to do the same with physical addresses and why this can be so valuable. If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-885" title="mailing-list" src="http://www.goinganalogue.com/wp-content/uploads/2010/04/mailing-list-300x239.jpg" alt="" width="300" height="239" /></p>
<p>No doubt you&#8217;re very familiar with buying email lists for your online marketing activities. Pete interviews an expert on how to do the same with physical addresses and why this can be so valuable.</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly. Everyone is currently going through this course at the same pace, so feel free to share ideas with your fellow members.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<title>Session 3D – Direct Mail – A case study</title>
		<link>http://www.goinganalogue.com/direct-mail-a-case-study/</link>
		<comments>http://www.goinganalogue.com/direct-mail-a-case-study/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:07:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[There&#8217;s nothing better than real-life examples to give you food for thought and to improve how you do things. Learning from others is such a great idea! Today &#8211; Pete talks introduces an excellent case study interview he conducted with David Garfinkel, an entrepreneur who sold $130,000 worth of screensavers (online product) using direct mail [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-868" title="case-study" src="http://www.goinganalogue.com/wp-content/uploads/2010/02/case-study1.jpg" alt="" width="300" height="142" /></p>
<p>There&#8217;s nothing better than real-life examples to give you food for thought and to improve how you do things. Learning from others is such a great idea!</p>
<p>Today &#8211; Pete talks introduces an excellent case study interview he conducted with David Garfinkel, an entrepreneur who sold $130,000 worth of screensavers (online product) using direct mail (offline technique!).</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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		<slash:comments>0</slash:comments>
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		<title>Session 3C &#8211; Direct Mail – Tips and Tricks</title>
		<link>http://www.goinganalogue.com/direct-mail-tips-and-tricks/</link>
		<comments>http://www.goinganalogue.com/direct-mail-tips-and-tricks/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:07:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Going analogue]]></category>

		<guid isPermaLink="false">http://www.goinganalogue.com/?p=397</guid>
		<description><![CDATA[Direct mail doesn&#8217;t just have to be about paper. It can be about other media too. DVD&#8217;s when used correctly have had great results. Pete talks through DVD mailings, as well as a bunch of other tips and techniques too &#8211; including tracking your offline campaigns. If you don&#8217;t measure it &#8211; you can&#8217;t improve [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.goinganalogue.com/wp-content/uploads/2010/04/direct-mail-tips.jpg"><img class="alignright size-medium wp-image-979" title="direct-mail-tips" src="http://www.goinganalogue.com/wp-content/uploads/2010/04/direct-mail-tips-300x200.jpg" alt="" width="300" height="200" /></a>Direct mail doesn&#8217;t just have to be about paper. It can be about other media too. DVD&#8217;s when used correctly have had great results. Pete talks through DVD mailings, as well as a bunch of other tips and techniques too &#8211; including tracking your offline campaigns. If you don&#8217;t measure it &#8211; you can&#8217;t improve it&#8230;</p>
<p>If you see the big red box below &#8211; don&#8217;t forget to login to the right and the video will appear below.</p>
<p>Please post your thoughts and comments below in the comment box &#8211; Pete and the team are actively watching for questions and comments and will come back to you with thoughts and answers quickly.</p>
<p>The next module will be released on the right hand sidebar in two days&#8217; time. You&#8217;ll get an email reminder &#8211; but can visit your course homepage at any time to see what&#8217;s been released.</p>
<div class="ym_private_no_access"><div style="border-style:solid; border-width:1px; margin-bottom:1em; background-color:#FE5454; border-color:#C6D9E9; margin:5px; "><div style="margin: 5px 10px;"><p><strong>MEMBERS ONLY: Login using the panel to your right.</strong><P>You've arrived at one of Pete Williams' Going Analogue course pages. This course is all about <strong>Offline marketing for offline business.</strong> Sadly for you, if you're not a member, you're missing out on some fabulous video content, which explains how you can master offline techniques to help you to dominate your niche.<p>Don't despair, you too can get access to this course by visiting our <a href="http://www.goinganalogue.com">GoingAnalogue</a> home page. Once there, you'll be able to see what the programme is all about<p></div></div>
</div>
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